How to copy a landing page you like (properly)
A repeatable process for taking a landing page you admire and turning it into your own, without shipping their fonts, images or words.
The instinct — "I want this page, with our content" — is a good one. Landing pages are the most iterated-on artefact in marketing, and the good ones encode a lot of tested decisions. The mistake is copying the wrong layer.
Copy the structure, replace the surface
A landing page has three layers:
- Structure and rhythm — section order, the argument the page makes, the type scale, the spacing system, the width of the measure, where the CTAs sit, what motion does. This layer is not protected and it is where nearly all the value is.
- Surface — images, illustrations, icons, logos, fonts, the copy itself. All owned by someone else. All must be replaced.
- Machinery — the form handler, the analytics, the A/B framework, the CMS. Not copyable, and you have your own.
Take (1), rebuild (2), keep yours for (3). Everything below is a process for doing that quickly.
The process
1. Capture the page as it renders. Not the server's HTML — the settled page, after fonts and scroll animations. You want a reference you can measure, open offline, and go back to next week when the original has been redesigned. Export it as a single HTML file and keep it with the date in the filename.
2. Extract the system, in writing. Open the copy in dev tools and note:
- the type scale (heading sizes at desktop and mobile, line heights, letter-spacing)
- the spacing rhythm (section padding, gaps — modern pages usually use 4 or 8px multiples)
- the container width and gutters
- the colour roles, not just the hex values: surface, text, accent, border
- the breakpoints where things reflow
- the motion: what animates, on what trigger, over what duration
This is a 20-minute exercise that turns a copy into knowledge. Our free colour palette extractor and font finder do the first two mechanically.
3. Rebuild in your own tokens. Map their scale onto your existing type and colour tokens rather than importing theirs. If you do not have tokens, this is the moment to create them.
4. Replace every asset. Your product screenshots, your illustrations, your icon set, your logo. If a section only works because of a specific illustration you cannot replace, redesign the section.
5. Rewrite the copy from your positioning. Do not paraphrase theirs — write what is true about your product, in the same shape (short promise, specific proof, one CTA) if that shape is what you admired.
6. Wire your own machinery. Form, analytics events, consent, CTAs pointed at your funnel.
7. Diff and QA. Compare your page and the reference at 390px, 768px and 1440px. Check reduced-motion, keyboard focus, and contrast — landing pages inherited from screenshots frequently fail contrast because a translucent overlay changed.
If the target is WordPress
Capture and import as Gutenberg section blocks instead of pasting HTML, so the sections stay editable and the CSS is enqueued rather than inlined. Full walkthrough: convert a website to WordPress.
If the target is code
Export an agent kit — markup, extracted CSS, asset manifest, and a spec describing structure and breakpoints — and have your coding agent convert the sections into components in your framework. That is a transformation task, which models do well when the facts are supplied. See copying a website with AI.
Two things that will bite you
Fonts. The page you admire is probably set in a commercial face licensed for their domain. Replacing it changes every line break, so do it early, not the day before launch.
Their conversion context. Their page works for their traffic, their price, their brand recognition. Copying the layout does not copy the conversion rate — treat the result as a hypothesis and test it.
FAQ
Is it legal to copy a landing page?
The layout and structure generally are not protected; their text, images, icons, logos and fonts are. Rebuild the structure, replace the surface. Details in is it legal to copy a website.
How do I copy a landing page's HTML and CSS?
Capture the rendered page — that gets you the markup plus the computed styles, which is what actually determines the look. Downloading the raw stylesheet alone often misses styles applied by JavaScript, and misses which of many declared fonts the page really uses.
Can I copy a landing page from Webflow, Framer or Elementor?
Yes, as a rendered page: those builders output normal HTML and CSS. What you cannot get is the editable project inside the builder, so plan to rebuild in whatever tool you use.
Will a copied landing page convert as well as the original?
No reason to assume so. Layout is one input; traffic source, offer, price and brand trust matter more. Ship it as a test.
How do I keep the copied CSS from breaking the rest of my site?
Scope it under a wrapper class and load it only on that page. Global copied CSS — especially resets and body rules — is the usual cause of a copied page wrecking a theme.
Try it on the page you are looking at
CopyAnySite is a Chrome extension: open any page you can reach, press capture, and take away a standalone HTML file, an editable WordPress page, or a kit a coding agent can build from. The free key needs no card.
Download CopyAnySite